Our Company

ping pong tables at salespad corporate

Since 2003, SalesPad has been helping businesses increase productivity and efficiency with enterprise software solutions that work with the leading applications, Intuit® QuickBooks® and Microsoft® Dynamics™ GP.

The foundation is a partnership between a business owner and a solutions consultant. One believed he needed more efficiency and information from his business management software; the other believed he had the know-how and wherewithal to build it.

Pete Eardley, the owner of Michigan-based distribution firm Charter Industries, was frustrated using Dynamics GP to manage his operations’ financial reporting. Matt Williams, a consulting software developer, was brought in to create an add-on software application to relieve that frustration.

SalesPad creates software solutions for businesses everywhere — from startups, sole proprietorships, mom-and-pop establishments, and other small businesses to medium-sized firms and enterprise companies, helping them move their operations forward. The platforms we create generate results through our premier add-ons and integrations include Dynamics, Intuit QuickBooks, and others.

For users in the cloud and on a desktop, SalesPad makes add-on and integrated products and platforms that make things easier; taking all the uncertainties out of running a business, maintaining inventory, interacting with customers, making sales, and so on. For those with specific needs, SalesPad also does customized projects.

With more than 100 employees and located in Grand Rapids, Michigan, SalesPad is one of West Michigan’s largest and fastest-growing software companies.

Pete Eardley and Matt Williams


SalesPad is focused on helping businesses grow, expand, or reshape how they do things. SalesPad creates, implements, and delivers easy-to-use tools that enhance efficiency, productivity, visibility, and intelligence.

At SalesPad, We Believe in Better Business.